Love Addiction

Love Addiction is a raw, urban music video for Tulsa artist Dankluner

problem

The ask was a music video — but the song called for something that felt more like a short film than a performance piece. The locations were tight, the gear had to stay minimal, and the emotional weight of Love Addiction demanded a visual approach that felt earned and raw. A standard production setup wasn't going to work logistically or aesthetically. The challenge was finding a way to make the limitations serve the story.

solution

We stripped it down and leaned into the constraints. Vintage projection lenses brought a natural compression and warmth that put the audience directly inside the emotion — the feeling of being closed in, trapped in something you can't shake. Shooting super wide, beyond a standard 16x9 frame, gave it an expansive rawness that felt more like a state of mind than a camera choice. We found an urban Tulsa setting that matched the grit of the song, kept the crew minimal, and let the visuals do the heavy lifting. The final cut was mastered directly alongside the original Spotify release audio, delivering something as intentional and complete as the track itself.

Love Addiction is a raw, urban music video for Tulsa artist Dankluner — shot on vintage projection lenses for an artist who had something real to say. Dankluner came to Hallowed Frame with a finished track and a clear need: a visual that could hold up to it. The song is about heartbreak, obsession, and the weight of wanting something you can't shake. The video had to feel like all of that. Every decision made on this project — the lenses, the locations, the frame — was made in service of the song and nothing else.

This wasn't a background-and-performance kind of song. Love Addiction needed to feel visceral and close — like the emotion itself, not a representation of it. Carson built the visual language from the ground up around that idea. Vintage projection lenses brought a natural compression and warmth that put the viewer inside the feeling — closed in, consumed, unable to look away. Going super wide, past what a standard 16x9 frame gives you, pushed it further into something that felt more like a state of mind than a camera choice. We found an urban Tulsa setting with the right grit, kept the crew small, and stayed out of the way of the story. The final cut was mastered against the original Spotify release audio — start to finish, built to match the weight of the track.

year

2025

timeframe

10 days

Scope

Full Production